We recently received a call from someone with a question about television advertising. We asked him “what zones are you looking to place in?” His response –  “what are you talking about?”

Sometimes professionals, no matter what the industry, make assumptions based on their own knowledge, skipping key foundation elements that help the client understand how easily their situation could be improved.
For this reason, we have created a very short list of 10 key terms that every local business owner should review when it comes to TV advertising. It can be found here and it can change the way you approach your advertising plan.

Advertising Glossary to gain insight to the following key terms:

  • Daypart
  • Demographics
  • Designated Market Area
  • Flight
  • Frequency
  • Rating
  • Reach
  • Spot
  • Universe Estimate
  • Zones